If one holds their breath long enough, then their face will start turning blue (visibility of which depends on the amount of melanin one has). For a white rapper like Tre, who has been plying his trade in the industry for almost a decade without a single radio hit, it’s easy to ‘catch the blues’ as he is still holding out. The blues as a musical genre is centered around the central theme of depression. If there ever was a time for the music industry to slump into depression, the current digital age would be it; which now seems to be past the point of economic recession.
Industry Blues is about Tre’s experiences since coming into the industry – from when he dropped out of his tertiary studies to pursue what many may deem as a fruitless dream. Although he hasn’t “made it” yet, Tre promises to keep grinding and is not about to let up. Industry Blues will be on Tre’s next album Get Up: All City Toy which is due for release in early 2017.
As Tre’s second single to be campaigned for national radio, this speaks of Tre’s tenacious nature despite his previous single Enough being play-listed on only one community radio station in South Africa. If at first you don’t succeed – you try again, lamenting that one must suck it up even if it means going blue in the face (of adversity).
Check out the Industry Blues snippet video.
Industry Blues has transcended musical single status and is now a conversation, in the form of a reality series on the Tre Channel on YouTube. The series is hosted by the surging Techno/TechHouse DJ KING//HER, who will also be releasing some musical projects via Tre’s label TNT Productions. You can watch KING//HER presents Industry Blues Episode 01 on the Tre Channel.