South African Hip Hop is one genre that’s often disregarded because of the belief that there isn’t a huge following behind it as a movement. As a result local Hip Hop artists and enthusiasts have had the challenge of having to establish their own platforms and put themselves on. However, it’s no doubt that we’re in an era where (artist) independence is a blessing in disguise.
Griffin Gamede is one of the prime examples of what such independence can embody. Griffin is not just an emcee/rapper who’s found some success from independent album sales he’s also the founder and owner of an online entertainment magazine called ZA Live Magazine. Much like his name, Griffins were mythical creatures that were known to guard sacred treasures; and as fate would have it, it turns out that Griffin also knows a thing or two about finances.
We spoke to Griffin – also spelt as Gryphon – about his career, the origins and ambitions of ZALive Extras magazine, his single Love Your Life, his future plans and so much more.