The gospel music genre can easily be mistaken as the “underdog” of the music industry. I say mistaken because it is known that when it comes to album sales, gospel music fans can be said to “put their money where their mouths are”. This is one of the thriving genres in South Africa.
It has to be noted though, that gospel musicians in the current music economy come at quite a premium, particularly among the youth. This is perhaps exacerbated by the fact that mass media tends to give attention to individuals and musicians who are about “living the life” and obsessed with materialism.
Lavatory Records had the pleasure of interviewing Praise Infinity, a South African gospel group made up of young dynamic individuals who love to praise God. The trio spoke to us about the perceptions of youth towards worship based musical content, their roles within the group and purpose through music.