As often mentioned here on Lavatory Records, the music industry is in a state of a “breakdown” – in order to rebuild. We regularly get approached by young musicians who ask how they can build their careers and make a living from their passion. It is a rather difficult question as there’s no actual blue print laid out for everyone to follow
Being a musician or working within the performing arts is a profession that has its own sets of challenges. Compared to other ‘formal’ professions like being an accountant, music has no clearly defined path of advancement, where you would know for sure that in about 7 years you’d be worth and making a certain amount of income marking your set value.
In recent times and since the inception of Lavatory Records, many have been particularly intrigued by the choice of name that is “Lavatory Records“. Self-admittedly, when choosing this name – I fully was aware of the “shock factor” it would induce upon people hearing or seeing it. One of the reasons I liked the name, was the “in your face” factor it carried. The name was coined around 2005/ 2006, my understanding of branding at the time was that a good brand has the ability to stay in peoples’ minds. This was when I was just cutting my teeth as a rapper, and had hardly come up with an alias for myself. Now we are in 2015, the question is – why did I choose to KEEP the name Lavatory Records?
According to the news report via Digital Music News, there’s apparently very little to gain from Apple Music Streaming in terms of monetary compensation when compared to Spotify.
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“SALES, SALES ….SALES”! This was the common underlying theme of all business associated with the music recording industry. The measures of sales units to account for how many album units were sold. This gave a raise to the “1K” (1 000) model which was developed, then was used to determine how many thousands of albums or singles sold became certified as “gold”, “platinum”,”diamond”, all according to the interval levels of volumes sold of respective units.
The challenge of the present day artist is to think from a commerce mind-set and thrive from entrepreneurialism. Lavatory Records recognises the struggle of artists being unsure of how to develop business acumen, thus the creation of services to help the artist along the journey with that. MPM services focuses on imparting knowledge through to the artist on a day to day scale, via constant and effective consultation.
Marketing and Management services focus onmarketing mix elements, which has five basic components: advertising, personal selling, public relations, direct marketing and sales promotion.
Social media engagement and management, is a highly important tool with the online culture of marketing oneself over the internet. The integration of technology and the internet has become an integral platform for an artist to showcase themselves to a global audience, faster & easier than ever been before.