It is no doubt that the social media era has brought with it an element of a ‘concocted reality’, and as a reality the truth tends to be uncomfortable for many. However, the flip side is that whatever is posted on these social platforms is forever embedded on the interweb, even if it gets deleted off the platform. One needs to make sure that their story is straight from the onset as backtracking and retraction is virtually impossible.
For Hip Hop, and particularly the art of emceeing, even the traditional media platform is used as a soap box to speak one’s truth! Back in 1989 the rap group, Public Enemy, unsettled many people with the lyric “Elvis was a hero to most, But he never meant s**t to me you see, Straight up racist that sucker was...” on their song Fight The Power. The magnitude to send out such emotively resounding messages is what also made the group NWA very popular. It was made very clear what NWA’s thoughts were on Law Enforcement and the LAPD. A balance of checks is necessary in society as a whole, to even keep the authorities and mass media outlets in line.
This verbosity gave Hip Hop music a life form as an alternative enforcer and by blowing the whistle on injustices that arose.
The Soothsayers is a duo from Joburg who rather find themselves in a dilemma when it comes to expressing themselves to the full, while being mindful of the sensitive souls that dwell on social media nowadays. Political correctness is now the order of the day. One can draw somewhere in their name, that they’ve had to find a “soothing” way to convey their thoughts. We at Lavatory Records had to let them “Say What They Must”.