Expect a surge in spending on entertainment during the recession.

 

 

Lavatory Records

With all the hysteria about  global currencies volatility and the trade war with China and the USA, the global markets in the world are going through a bit of a frenzy due to news of another global recession. This is particular to the financial markets with accusations flying around about currencies being either overvalued or undervalued, depending on what each individual country’s (or region in terms of the European Union) agenda is in the global trade arena. With many businesses now plying their trade in the modern global game as either importers or exporters, the situation could adversely affect businesses depending on which on end of the foreign exchange rates is conducive to the particular success of the business. With all that is going on in the global economy, a good question would be how does this affect the music industry?

In the short term, when there’s a global recession or depression, it can usually be a very good thing for music entertainers! Usually when uncertainty looms the tendency “to distract and divert attention” is deployed by governments or businesses, whenever there’s a looming down turn in business or productivity. For example – when companies know that business activity closer to the end of the year will wind down, they then decide that this is the ideal time to have their office parties which involve bringing, food, liquor and entertainment (music). Much as office parties are a genuine gesture of employees thanking their employees, they can also be seen as an anomaly due to the employer “surrendering” to the forces of the market environment. When the festive season hits with all it’s “festivities”, it’s usually a good time of the year for artists as that is when they are at their busiest in terms of bookings. However, musicians can be busy at other times apart from the festive season. For example, when politicians around the world want to campaign elections – a lot of the time they would turn to musicians for endorsements.

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AMA is away from, and BEYOND limited beliefs!

Lavatory Records

AMA, a young vibrant Zimbabwean songstress embodies the essence of contemporary artistry in terms of self-expression and embracing one’s independence. Independent of thought and of voice, the lovely songbird can also hold no punches when it comes to deliberating her message. She lives her truth and speaks it!

Being a lady with a head strong attitude, AMA makes it clear that she’s all about living her full purpose in music and that’s just it for her (do not ask her to ever consider anything else). AMA’s new single, Folklore, alongside fellow Zim artist LoveDale Makalanga (DJ Discord) is currently doing the rounds online. Lavatory Records had the opportunity to delve into the AMAzing abstract mind and AMAzon-like personality of the singer: AMABEYOND!

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LoveDale Makalanga schools us on his Muringa inspired sound!

Lavatory Records

Meet Mr. LoveDale Makalanga –a gifted performer and an eclectic soul. The Zimbabwean-born muso comes from a musical family and has an artistically cultural background. Both factors which have helped contributed to the depth of his musicality and helped shape his musical career.

During this time where his duet single with AMABEYOND called Folklore was recently launched,  Lavatory Records were fortunate to have a convo with LoveDale. LoveDale described how he discovered his sound within the diverse realm of Afro fusion sounds. He also discussed his journey in the Zimbabwean music industry – from his early days in a music group to establishing himself as a solo artist, and so much more.

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Presenting the proficient Promics!

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Promics is a rapper and producer who hails from Zimbabwe. Despite his low-key status this rapper embraces being an emcee as a profession, thus donning the prefix “Pro” on his alias. For this rapper, it is music first – just like Canadian rapper/producer Classified says on his song No Mistakes – “I’m only here for rhymes, building beats, killing tracks and that’s that…”! Just like his Canadian counterpart, Promics came into the game with the same statement of intent. He has recently collaborated with fellow native reggae singer and label mate AMAZE on Ndokuda (with music video). He also released a solo single entitled Tatenda Taibuwhere both songs are available for free download.

We are happy to introduce you to the PROlific and PROmising PROspect: the one and only Promics!

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KING//HER is back at Evolution: Ballers & High Rollers (About The Money) event this Saturday!

Lavatory Records

KING//HER who was missing in action at Evolution will be back for the Ballers & High Rollers: About The Money event. This event on Saturday the 23rd of September features DJ Lindsay-The-Dude, Courtney D, Jaybone and DJ Shezz on the decks as well.

If you want to make you way down to the event and are in Harare, Zimbabwe – make your down to Hellas in Eastlea. The event starts at 8PM and entry is free. There’s a special which consists of free shots for the first ladies to enter the venue. #KingHerSlayed